For CEOs, CMOs & marketers

Is that influencer deal actually worth your money?

Drop the proposal numbers in. We'll model the realistic outcome — plus pessimistic and optimistic scenarios — and tell you whether the ROI clears your cost. Built by Vivian Agency from thousands of vetted partnerships.

Inputs

Platform Influencer/Affiliate

Different platforms have wildly different engagement and CTR. Pick the one that matches the proposal.

What the seller offers Influencer/Affiliate

Deal price
$
Followers
Tip: ask for a screenshot of audience demographics.
Engagement rate
%
Click-through rate (CTR)
%

Your business You

Your website conversion rate
%
E-commerce avg: 2.0–3.0%. Use your real GA/Shopify number for accuracy.
Average order value (AOV)
$

What the seller offers Influencer/Affiliate

Deal price
$
Subscribers on the list
Ask for a recent campaign screenshot — not a vanity number.
Open rate
%
Industry avg: 20–30%. Strong newsletters: 35–45%. Anything above 50% — verify.
Click rate
%
Industry avg: 2–3% (click-to-open of 10–15%).

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%. Newsletter traffic often converts 1.3–1.5× higher than social.
Average order value (AOV)
$

What the seller offers Influencer/Affiliate

Deal price
$
Subscribers
Subs ≠ views. Ask for last 5 video performance instead.
Avg views per video (% of subs)
%
Healthy channel: 10–25% of subs view a new video. Below 5% → audience may be dead.
Description / mention CTR
%
Industry avg: 1–3% for an integrated mention. Pre-roll only: 0.3–0.8%.

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%.
Average order value (AOV)
$

What the seller offers Influencer/Affiliate

Deal price
$
Confirm: yearly, monthly, or forever?
Monthly search traffic (Ahrefs / SimilarWeb)
Cross-check with SimilarWeb. Influencers inflate this 2–5×.
% of visitors who don't bounce
%
Healthy site: 50–65%. Below 35% → low-quality traffic.
CTR on the placement
%
In-content link: 1–3%. Sidebar / footer banner: 0.05–0.5%.

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%.
Average order value (AOV)
$
Verdict
Calculating…
Fill in the inputs to see your ROI.
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Before you sign

Wait — verify the numbers first.

Influencers and affiliates routinely inflate audience size, engagement, and traffic. Garbage in, garbage out — even the best ROI calculator can't save you from doctored screenshots. Run these three checks before any contract.

01

Ask for a screenshot — not a number

Specifically request:

  • Last 30 days analytics (full screen, not cropped)
  • Audience demographics (geo, age, gender)
  • Last 5 posts' reach + engagement, not the best one
  • For newsletters: last 3 campaign reports from their ESP
02

Run a fake-follower audit

Free and paid tools that flag bot followers, engagement pods, and sudden growth spikes:

03

Trust the math, not the pitch

If the realistic scenario above doesn't produce a CPA you'd happily pay on Meta or Google ads, no amount of "but my audience is super engaged" makes it worth the spend. Hold the line — or counter-offer with performance-based pricing (CPA / CPM / CPC).

Build a partnerships engine, not one-off deals.

Most brands chase one-off deals. The ones that scale build a system — affiliates, influencers, creators, ambassadors, all compounding together. Book a free strategy call: we'll talk through where partnerships fit your model, what's already working, and where you'd grow fastest. We'll never pitch unless you ask.

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