For CEOs, CMOs & marketers

Is that influencer deal actually worth your money?

Drop the proposal numbers in. We'll model the realistic outcome — plus pessimistic and optimistic scenarios — and tell you whether the ROI clears your cost. Built by Vivian Agency from thousands of vetted partnerships.

Inputs

Platform Influencer/Affiliate

Different platforms have wildly different engagement and CTR. Pick the one that matches the proposal.

What the seller offers Influencer/Affiliate

Deal price
$
Followers
Tip: ask for a screenshot of audience demographics.
Engagement rate
%
Click-through rate (CTR)
%

Your business You

Your website conversion rate
%
E-commerce avg: 2.0–3.0%. Use your real GA/Shopify number for accuracy.
Average order value (AOV)
$
Your target CPA i
$
Use what you pay on Meta or Google ads. E-commerce avg: $45–$100.

What the seller offers Influencer/Affiliate

Deal price
$
Subscribers on the list
Ask for a recent campaign screenshot — not a vanity number.
Open rate
%
Industry avg: 20–30%. Strong newsletters: 35–45%. Anything above 50% — verify.
Click rate
%
Industry avg: 2–3% (click-to-open of 10–15%).

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%. Newsletter traffic often converts 1.3–1.5× higher than social.
Average order value (AOV)
$
Your target CPA
$

What the seller offers Influencer/Affiliate

Deal price
$
Subscribers
Subs ≠ views. Ask for last 5 video performance instead.
Avg views per video (% of subs)
%
Healthy channel: 10–25% of subs view a new video. Below 5% → audience may be dead.
Description / mention CTR
%
Industry avg: 1–3% for an integrated mention. Pre-roll only: 0.3–0.8%.

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%.
Average order value (AOV)
$
Your target CPA
$

What the seller offers Influencer/Affiliate

Deal price
$
Confirm: yearly, monthly, or forever?
Monthly search traffic (Ahrefs / SimilarWeb)
Cross-check with SimilarWeb. Influencers inflate this 2–5×.
% of visitors who don't bounce
%
Healthy site: 50–65%. Below 35% → low-quality traffic.
CTR on the placement
%
In-content link: 1–3%. Sidebar / footer banner: 0.05–0.5%.

Your business You

Your website conversion rate
%
E-commerce avg: 2–3%.
Average order value (AOV)
$
Your target CPA
$
Verdict
Calculating…
Fill in the inputs to see your ROI.
i
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Before you sign

Wait — verify the numbers first.

Influencers and affiliates routinely inflate audience size, engagement, and traffic. Garbage in, garbage out — even the best ROI calculator can't save you from doctored screenshots. Run these three checks before any contract.

01

Ask for a screenshot — not a number

Specifically request:

  • Last 30 days analytics (full screen, not cropped)
  • Audience demographics (geo, age, gender)
  • Last 5 posts' reach + engagement, not the best one
  • For newsletters: last 3 campaign reports from their ESP
02

Run a fake-follower audit

Free and paid tools that flag bot followers, engagement pods, and sudden growth spikes:

03

Trust the math, not the pitch

If the realistic scenario above doesn't clear your target CPA, no amount of "but my audience is super engaged" makes it worth the spend. Hold the line — or counter-offer with performance-based pricing (CPA / CPM / CPC).

Build a partnerships engine, not one-off deals.

Most brands chase one-off deals. The ones that scale build a system — affiliates, influencers, creators, ambassadors, all compounding together. Book a free strategy call: we'll talk through where partnerships fit your model, what's already working, and where you'd grow fastest. We'll never pitch unless you ask.

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